Jolen offers the beauty solution to bleach unwanted dark hair or to remove unwanted facial hair quickly, gently and painlessly. Since its inception more than 50 years ago, Jolen Creme Bleach has expanded around the world and rightfully earned the title of #1 bleaching brand!

The original formula was developed in 1947 in a small kitchen in Chelsea, New York. Jolen was the first to market a cosmetic product that could bleach unwanted dark hair to a color that matched the natural skin tone. Originally intended only as a bleach for dark hair on the lips and chin, but now also for the entire face, body, eyebrows, arms and legs.

While there are many ways to treat unwanted hair, bleaching is a mild and inexpensive alternative to depilatories and waxes that often cause redness and skin irritation.

Recently Jolen added a Sensitive Skin formula to the range with aloe vera, aimed at women with sensitive skin and for use on more sensitive areas. These mild aloe vera products contain less peroxide than the original formula and have a calming effect on the skin.

Bleaching is the safest and easiest way to make pesky hair growth virtually invisible.
Use Jolen for a perfect camouflage!